dr. Maja Konečnik Ruzzier [19762]

1. TERGLAV, Katja, KONEČNIK RUZZIER, Maja, KAŠE, Robert. Internal branding process : exploring the role of mediators in top management's leadership-commitment relationship. International journal of hospitality management. Apr. 2016, vol. 54, str. 1-11. ISSN 0278-4319. DOI: 10.1016/j.ijhm.2015.12.007. [COBISS.SI-ID 22935526]

2. RUZZIER, Mitja, KONEČNIK RUZZIER, Maja. On the relationship between firm size, resources, age at entry and internationalization : the case of Slovenian SMEs. Journal of business economics and management : transition processes in Central and Eastern Europe. 2015, vol. 16, iss. 1, str. 52-73. ISSN 1611-1699. DOI: 10.3846/16111699.2012.745812. [COBISS.SI-ID 22396134]

3. KONEČNIK RUZZIER, Maja, DE CHERNATONY, Leslie. Developing and applying a place brand identity model : the case of Slovenia. Journal of business research. [Print ed.]. Jan. 2013, vol. 66, iss. 1, str. 45-52. ISSN 0148-2963. DOI: 10.1016/j.jbusres.2012.05.023. [COBISS.SI-ID 20876518]

4. KONEČNIK RUZZIER, Maja. Developing brand identity for Slovenia with opinion leaders. Baltic journal of management. 2012, vol. 7, iss. 2, str. 124-142. ISSN 1746-5265. [COBISS.SI-ID 20787174]

5. GARTNER, William C., KONEČNIK RUZZIER, Maja. Tourism destination brand equity dimensions : renewal versus repeat market. Journal of travel research. Sep. 2011, vol. 50, iss. 5, str. 471-481. ISSN 0047-2875. DOI: 10.1177/0047287510379157. [COBISS.SI-ID 19607014]

6. KONEČNIK RUZZIER, Maja. Extending the tourism destination image concept into customer-based brand equity for a tourism destination. Ekonomska istraživanja. rujan 2010, vol. 23, no. 3, str. 24-42, ilustr. ISSN 1331-677X. [COBISS.SI-ID 19551974]

7. KONEČNIK RUZZIER, Maja, RUZZIER, Mitja. The customer's perspective on the tourism destination brand : a structural equation modeling study. Transformations in business & economics. 2008, letn. 7, št. 1, str. 169-184, ilustr., tabele. ISSN 1648-4460. [COBISS.SI-ID 2581719]

8. KONEČNIK RUZZIER, Maja, GARTNER, William C. Customer-based brand equity for a destination. Annals of tourism research. [Print ed.]. 2007, vol. 34, no. 2, str. 400-421. ISSN 0160-7383. [COBISS.SI-ID 16976358]

9. RUZZIER, Mitja, ANTONČIČ, Boštjan, HISRICH, Robert D., KONEČNIK RUZZIER, Maja. Human capital and SME internationalization : a structural equation modeling study. Canadian journal of the administrative sciences. 2007, vol. 24, no. 1, str. 15-29. ISSN 0825-0383. [COBISS.SI-ID 2175959]

10. KONEČNIK RUZZIER, Maja, RUZZIER, Mitja, HISRICH, Robert D. Marketing for entrepreneurs and SMEs : a global perspective. Cheltenham; Northampton: E. Elgar, cop. 2013. VIII, 250 str., tabele, graf. prikazi. ISBN 978-1-78195-596-3, ISBN 978-1-78195-597-0. [COBISS.SI-ID 21846758]