Tanja Komarac

1. KOMARAC, Tanja, OZRETIĆ DOŠEN, Đurđana, ŽABKAR, Vesna. The impact of edutainment on the perceived authenticity of museum visitor experience. V: Challenging the status quo in marketing research : conference program and book of abstracts. 11th EMAC regional conference, 16th -19th September, Zagreb, Croatia. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. Str. 53. https://www.efzg.unizg.hr/UserDocsImages/MAR/emacregional2020/EMAC%20Conference%20Programme%20FINALNO.pdf. [COBISS.SI-ID 45229571]

2. KOMARAC, Tanja, OZRETIĆ DOŠEN, Đurđana, ŽABKAR, Vesna. Managing visitor experience in museums : aiming towards satisfaction through edutainment and perceived authenticity in arts and culture. Engineering economics. 2024, vol. 35, no. 4, str. 396-409. ISSN 1392-2785. Repozitorij Univerze v Ljubljani – RUL, DOI: 10.5755/j01.ee.35.4.30221. [COBISS.SI-ID 213360387]