Boban Melović

1. ŠERIĆ, Neven, VITNER MARKOVIĆ, Silvija, RAKUŠIĆ CVRTAK, Katja. Brendiranje za poduzetnike. Split: Redak; Karlovac: Veleučilište, 2017. 132 str., ilustr. Biblioteka poduzetništvo, 3. ISBN 978-953-336-409-4. [COBISS.SI-ID 13381916]

2. ŠERIĆ, Neven, JAKŠIĆ STOJANOVIĆ, Anđela, JERKUNICA, Alen. Upravljanje marketingom hotela. Split: Redak: Aspira, 2019. 150 str. Biblioteka Marketing u turizmu, 2. ISBN 978-953-336-615-9. [COBISS.SI-ID 54767619]

3. ŠERIĆ, Neven, MELOVIĆ, Boban, PERIŠIĆ, Mate. Upravljanje markom u poduzetništvu. Split: Redak, 2019. 193 str., ilustr. Biblioteka poduzetništvo, 4. ISBN 978-953-336-535-0. [COBISS.SI-ID 13391900]

4. MELOVIĆ, Boban, RADEVIĆ, Ivan, BACKOVIĆ VULIĆ, Tamara, HAČEK, Miro. Social entrepreneurship and development of local self-governments : evidence from Montenegro. Lex localis : revija za lokalno samoupravo. [Tiskana izd.]. 2020, vol. 18, no. 4, str. 855-883, ilustr. ISSN 1581-5374. DOI: 10.4335/18.3.855-883(2020). [COBISS.SI-ID 35344899]

5. MELOVIĆ, Boban, ŠEHOVIĆ, Damir, KARADŽIĆ, Vesna, DABIĆ, Marina, ĆIROVIĆ, Dragana. Determinants of Millennials' behavior in online shopping - Implications on consumers' satisfaction and e-business development. Technology in society. [Print ed.]. May 2021, vol. 65, art. 101561, str. 1-14. ISSN 0160-791X. DOI: 10.1016/j.techsoc.2021.101561. [COBISS.SI-ID 85864195]

6. SZYMKOWIAK, Andrzej, MELOVIĆ, Boban, DABIĆ, Marina, JEGANATHAN, Kishokanth, SINGH KUNDI, Gagandeep. Information technology and Gen Z : the role of teachers, the internet, and technology in the education of young people. Technology in society. [Print ed.]. May 2021, vol. 65, art. 101565, str. 1-10. ISSN 0160-791X. DOI: 10.1016/j.techsoc.2021.101565. [COBISS.SI-ID 85855235]

7. MELOVIĆ, Boban, VUKČEVIĆ, Milica, DABIĆ, Marina. The Midas touch of branding : banks' brand value, intellectual capital and the optimization of the Interbrand methodology. Journal of intellectual capital. 2021, vol. 22, iss. 7, str. 92-120. ISSN 1469-1930. DOI: 10.1108/JIC-08-2020-0272. [COBISS.SI-ID 86934787]

8. MELOVIĆ, Boban, DABIĆ, Marina, VUKČEVIĆ, Milica, ĆIROVIĆ, Dragana, BACKOVIĆ VULIĆ, Tamara. Strategic business decision making : the use and relevance of marketing metrics and knowledge management. Journal of knowledge management. 2021, vol. 25, iss. 11, str. 175-202. ISSN 1367-3270. DOI: 10.1108/JKM-10-2020-0764. [COBISS.SI-ID 85815555]

9. ĆIROVIĆ, Dragana, DABIĆ, Marina, MELOVIĆ, Boban, BACKOVIĆ VULIĆ, Tamara. Unleashing SME innovation in small open economies : the strategic role of market dynamism, R&D, and organizational capabilities. Review of managerial science. Mar. 2026, vol. 20, iss. 3, str. 737-773. ISSN 1863-6683. Repozitorij Univerze v Ljubljani – RUL, DOI: 10.1007/s11846-025-00893-y. [COBISS.SI-ID 234815235]
projekt: The funding was provided by Javna Agencija za Raziskovalno Dejavnost RS (Grant No. P5–0441).