COBISS Kooperativni online bibliografski sistem in servisi COBISS
Martina Barkovič
Osebna bibliografija za obdobje 2014-2015
2014
1.
VUKASOVIČ, Tina, BARKOVIČ, Martina. Evaluating the effectiveness of brand positioning
from a consumer perspective. Journal of social sciences research. 2014, vol. 6, no. 1, str. 898-904. ISSN 2321-1091. https://cirworld.com/index.php/jssr/article/view/3422, DOI: 10.24297/jssr.v6i1.3422. [COBISS.SI-ID 512706608]
2.
BARKOVIČ, Martina. Pomen managementa znanja pri pozicioniranju blagovne znamke : magistrska naloga. Celje: [M. Barkovič], 2014. IX, 73 str., [16] str. uvezanih pril., ilustr. [COBISS.SI-ID
13161633]
2015
3.
VUKASOVIČ, Tina, BARKOVIČ, Martina. Analysis of the effectiveness brand positioning
with the importance of knowledge management. V: DERMOL, Valerij (ur.), et al. Managing intellectual capital and innovation for sustainable and inclusive society
: proceedings of the MakeLearn and TIIM Joint International Conference, 27-29 May
2015, Bari, Italy. Bangkok; Celje; Lublin: ToKnowPress, 2015. Str. 121-126, tabele. MakeLearn. ISBN
978-961-6914-13-0. ISSN 2232-3309. http://www.toknowpress.net/ISBN/978-961-6914-13-0/papers/ML15-012.pdf. [COBISS.SI-ID 13702049]
4.
VUKASOVIČ, Tina, BARKOVIČ, Martina. Percepcija pozicije znamke v očeh slovenskih in
tujih turistov. Revija za ekonomske in poslovne vede. [Tiskana izd.]. 2015, vol. 2, no. 1, str. 83-96, ilustr. ISSN 2350-384X. Digitalna knjižnica Slovenije - dLib.si. [COBISS.SI-ID 514157943]