James E. Haefner

1. ROTZOLL, Kim B., HAEFNER, James E., SANDAGE, Charles Harold. Advertising in contemporary society : perspectives toward understanding. Urbana: University of Illinois, 1976. XI, 151 str. ISBN 0-88244-106-X. [COBISS.SI-ID 8802332]

2. HAEFNER, James E., DELI-GRAY, Zsuzsa, ROSENBLOOM, Al. The importance of brand liking and brand trust in consumer decision making : insights from Bulgarian and Hungarian consumer during the global economic crisis. Managing global transitions : international research journal. [Tiskana izd.]. Fall 2011, vol. 9, no. 3, str. 249-273, ilustr., tabele. ISSN 1581-6311. http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_225-247.pdf, Repozitorij Univerze na Primorskem - RUP. [COBISS.SI-ID 4090327]