Mihaela Gjorcheva

1. GJORCHEVA, Mihaela. The influence of social network content on the purchase decisions of social media users : master's thesis. Ljubljana: [M. Gjorcheva], 2023. 67, 16 str., tabele, graf. prikazi. http://www.cek.ef.uni-lj.si/magister/gjorcheva4884-B.pdf, Repository of the University of Ljubljana – RUL . [COBISS.SI-ID 142157059]

2. GJORCHEVA, Mihaela. Consumer expectations and responses in value-related social media storms in the fashion industry. In: ACE symposium 24, Leeds, 26-27 September 2024 : abstracts booklet. [S. l.]: Global Insights Exchange, 2024. Str. 14. [COBISS.SI-ID 214325251]

3. GJORCHEVA, Mihaela. From expression to insight : capturing consumer behavior through netnography on digital platforms - an Integrative review : presented at the 2025 China-Europe Business School Conference & ACE PhD Symposium "AI-driven advancement of business administration" Xiamen, China, December 10-12, 2025. [COBISS.SI-ID 262823427]

4. GJORCHEVA, Mihaela. Methodological adaptations of netnography across digital platforms : an integrative review of consumer research. In: RADEVIĆ, Ivan (ed.), ČERNE, Matej (ed.). Book of Abstracts : ICMO 2026 - 8th International Conference on Management and Organization : Sustainability by Design: Rethinking Strategy, People & Digital Futures : Hotel Maestral Resort, Pržno, Montenegro, 3-6 June 2026. Podgorica: The Montenegrin Academy of Management (MAOM): University of Montenegro, Faculty of Economics Podgorica, 2026. Str. 60-63. ISBN 978-9911-628-00-8. https://maom.org/wp-content/uploads/icmo-2026-publications/icmo-2026-book-of-abstracts.pdf. [COBISS.SI-ID 284728067]