Sabina Ivanov

1. IVANOV, Sabina. Consumer-brand relationship : brand hate : master thesis. Ljubljana: [S. Ivanov], 2020. III, 64, 16 str., tabele, graf. prikazi. http://www.cek.ef.uni-lj.si/magister/ivanov3876-B.pdf, Repository of the University of Ljubljana – RUL . [COBISS.SI-ID 42995715]

2. IVANOV, Sabina, KONEČNIK RUZZIER, Maja, FETSCHERIN, Marc, RUZZIER, Mitja. Understanding brand hate internationally : a validation study from Slovenia. In: Challenging the status quo in marketing research : conference program and book of abstracts. 11th EMAC regional conference, 16th -19th September, Zagreb, Croatia. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. Str. 51. https://www.efzg.unizg.hr/UserDocsImages/MAR/emacregional2020/EMAC%20Conference%20Programme%20FINALNO.pdf. [COBISS.SI-ID 45228803]

3. KONEČNIK RUZZIER, Maja, IVANOV, Sabina. Sovraštvo do blagovne znamke : pomen zaznavanja in ustreznega ukrepanja. In: REDEK, Tjaša (ed.). Izzivi podjetij, države in družbe v uresničevanju odgovornosti za trajnostni razvoj. Ljubljana: Ekonomska fakulteta, 2021. Str. 395-402. Zbirka Ekonomska fakulteta raziskuje. ISBN 978-961-240-374-4. https://www.ef.uni-lj.si/assets/Zaloznistvo/Raziskovalne-publikacije/Znanstvene-monografije/Izzivi-podjetij-drzave-in-druzbe-v-uresnicevanju-odgovornosti-za-trajnostni-razvoj.pdf. [COBISS.SI-ID 81742339]

4. FETSCHERIN, Marc, KONEČNIK RUZZIER, Maja, IVANOV, Sabina, RUZZIER, Mitja. Brand hate internationally : a validation study from Slovenia. Journal of international consumer marketing. 2023, vol. 35, iss. 4, str. 436-447. ISSN 0896-1530. DOI: 10.1080/08961530.2022.2122102. [COBISS.SI-ID 121675779]