Nina Grgurić Čop

1. GRGURIĆ ČOP, Nina, CULIBERG, Barbara. Business is business : the difference in perception of influencer's morality between generation Y and Z. In: MARTÍNEZ-LÓPEZ, Francisco J. (ed.), D'ALESSANDRO, Steven (ed.). Advances in digital marketing and eCommerce. Digital Marketing & eCommerce Conference, Barcelona, 25th -26th June 2020. Cham: Springer, 2020. Str. 56-61. Springer proceedings in business and economics (Print). ISBN 978-3-030-47594-9. ISSN 2198-7246. DOI: 10.1007/978-3-030-47595-6_8. [COBISS.SI-ID 14557955]

2. TORBARINA, Matia, GRGURIĆ ČOP, Nina, JELENC, Lara. Logo shape and color as drivers of change in brand evaluation and recognition. Naše gospodarstvo : revija za aktualna gospodarska vprašanja. [Tiskana izd.]. 2021, letn. 67, št. 1, str. 33-45, ilustr. ISSN 0547-3101. http://sciendo.com/issue/NGOE/67/1#, https://www.sciendo.com/article/10.2478/ngoe-2021-0004, http://www.dlib.si/details/URN:NBN:SI:doc-PBWD5NCE, Digital Library of the University of Maribor – DLUM, DOI: 10.2478/ngoe-2021-0004. [COBISS.SI-ID 69832963]

3. GRGURIĆ ČOP, Nina, CULIBERG, Barbara. "I guess they should know better than listen to me!" : neutralization techniques used by social media influencers. In: EMCB 2022 : conference proceedings : Marketing in emerging markets in the new normal : May 30-31, 2022, Ljubljana, Slovenia. Ljubljana: School of Economics and Business, 2022. Str. 58-60. ISBN 978-961-240-381-2. https://konference.ef.uni-lj.si/emcb2022/. [COBISS.SI-ID 110571523]

4. GRGURIĆ ČOP, Nina, CULIBERG, Barbara, FIRST KOMEN, Ivana. Exploring social media influencers' moral dilemmas through role theory. Journal of marketing management. 2024, vol. 40, iss. 1/2, str. 1-22. ISSN 0267-257X. Repository of the University of Ljubljana – RUL , DOI: 10.1080/0267257X.2023.2241468. [COBISS.SI-ID 161322243]
project: Financially supported by the University of Rijeka under Grant [ZP UNIRI 1/19].

5. GRGURIĆ ČOP, Nina. The role of perceived influencer attributes in the relationship between followers' moral judgments and endorsed brand choice : doctoral dissertation. Ljubljana: [N. Grgurić Čop], 2025. IV, 153, 22 str., tabele, graf. prikazi. http://www.cek.ef.uni-lj.si/doktor/Grguric_Cop166-25.pdf, Repository of the University of Ljubljana – RUL . [COBISS.SI-ID 230177027]