Marcelo Moll Brandão

1. COSTA LOURO, Alamir, MOLL BRANDÃO, Marcelo, JAKLIČ, Jurij, SARCINELLI, Arthur. How can customer analytics capabilities influence organizational performance? : a moderated mediation analysis. BBR. Brazilian Business Review. 2019, vol. 16, iss. 4, str. 369-382. ISSN 1808-2386. DOI: 10.15728/bbr.2019.16.4.4. [COBISS.SI-ID 25111526]

2. COSTA LOURO, Alamir, MOLL BRANDÃO, Marcelo, JAKLIČ, Jurij. How the fit between adaptive analytics and organic culture impacts organizational performance. In: 49th EMAC Annual Conference, Budapest, 26th - 29th May 2020. [S. l.]: EMAC, 2020. 11 str. https://proceedings.emac-online.org/pdfs/A2020-62831.pdf. [COBISS.SI-ID 189772035]

3. COSTA LOURO, Alamir, JAKLIČ, Jurij, MOLL BRANDÃO, Marcelo. Marketing analytics & organizational culture fit : scale development and validation = Ajuste entre marketing analytics e cultura organizacional : desenvolvimento e validação da escala. International journal of business & marketing. 2023, vol. 8, no. 1, str. 45-61. ISSN 2447-7451. Repository of the University of Ljubljana – RUL , DOI: 10.18568/ijbmkt.8.1.257. [COBISS.SI-ID 156014851]

4. COSTA LOURO, Alamir, MOLL BRANDÃO, Marcelo, JAKLIČ, Jurij, SARCINELLI, Arthur França. How can the fit between adaptive analytics and organic culture impact organisational performance?. International journal of management and decision making. 2025, vol. 24, iss. 2, str. 132-151. ISSN 1462-4621. DOI: 10.1504/IJMDM.2025.10062904. [COBISS.SI-ID 220641795]