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Anil Pillai
Personal bibliography for the year 2015
2015
1.
PILLAI, Anil, GEORGE, Babu P. The motives and benefits of using customer experience
led differentiators in the re-launching of a failed product : a case study of cranes
& components (p) LTD. Advances in business related scientific research journal. 2015, vol. 6, no. 1, str. 63-80. ISSN 1855-931X. http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2014_Vol5_No2.pdf, Digitalna knjižnica Slovenije - dLib.si. [COBISS.SI-ID 513641346]