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Agnieszka Małecka

Personal bibliography for the period 2016-2026

2016

1. MALECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Identification of types of users of collaborative consumption : implications for theory and practice. In: ARSLANAGIĆ-KALAJDŽIĆ, Maja (ed.), KADIĆ-MAGLAJLIĆ, Selma (ed.). Where the East kisses the West : marketing konvergence and divergence in the New Europe. 7th EMAC Regional Conference, Sarajevo, September 14-16, 2016. Sarajevo: University of Sarajevo, School of Economics and Business, 2016. Str. 62. [COBISS.SI-ID 23248358]

2017

2. MALECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Collaborative consumption users' utility - evidence from various types of users. In: RAŠKOVIĆ, Matevž (ed.), JAKLIČ, Andreja (ed.). Changing global landscape and regional cooperation : from regional value chains to Chinas's one belt one road initiative and beyond : conference proceedings. 4th AIB-CEE Chapter Conference, Ljubljana, Slovenia, September 26-28, 2017. Ljubljana: Faculty of Economics, 2017. Str. 45. ISBN 978-961-240-325-6. [COBISS.SI-ID 24073190]
3. PFAJFAR, Gregor, MAŁECKA, Agnieszka. Is negotiating with Chinese for Eastern European businessmen a paradox or a coopetition?. In: Proceedings of the 33rd International Academic Conference, Vienna, 28 - 31 August 2017. IISES - 33rd International Academic Conference, Vienna, Austria, 28 - 31 August 2017. Prague: International Institute of Social and Economic Sciences (IISES), 2017. Str. 278. International Academic Conference Proceedings. ISBN 978-80-87927-42-7. ISSN 2336-5617. DOI: 10.20472/IAC.2017.33.059. [COBISS.SI-ID 24216806]

2018

4. MAŁECKA, Agnieszka, PFAJFAR, Gregor. Customer as a value generating human resource - a collaborative consumption and prosumption perspective. In: ALIPOOR, Azade (ed.), VAKILI, Vahid (ed.). Proceedings of the International Scientific Conference on Challenges in Social Sciences and Business, Dubai, UAE, March 17-19, 2018 : cpnference proceedings. [S. l.]: Pelk publication, 2018. Str. 96-99. ISBN 9-471-235-964-978. [COBISS.SI-ID 25061350]
5. MITRĘGA, Maciej, WIECZOREK, Anna, MAŁECKA, Agnieszka, PFAJFAR, Gregor. Dynamic marketing capabilities implemented into social media. Studia Ekonomiczne. 2018, vol. 360, str. 82-93. ISSN 2083-8611. [COBISS.SI-ID 25416678]

2019

6. MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Building social reslationship and sense of community through collaborative consumption engagement : presented at the AMA Global Matketing SIG Conference, Buenos Aires, Argentina, 21st May 2019. [COBISS.SI-ID 25131750]
7. RAŠKOVIĆ, Matevž, DING, Zhonghui, PFAJFAR, Gregor, MAŁECKA, Agnieszka, ŽABKAR, Vesna. Culture and consumer cosmopolitanism : globalization vs confucianism. In: Winds of change : conference proceedings. 21st ANZMAC conference, Welington, New Zealand, 2nd - 4th December 2019. Dunedin: ANZMAC, 2019. Str. 671-674. ANZMAC conference proceedings. ISSN 1447-3275. https://confer.nz/anzmac2019/wp-content/uploads/2019/12/ANZMAC-2019-Final-Proceedings-01.12.19.pdf. [COBISS.SI-ID 25446374]

2020

8. MAŁECKA, Agnieszka, PFAJFAR, Gregor. The study of multidimensional collaborative consumption utility = Badanie wielowymiarowości użyteczności konsumpcji kolaboratywnej. Marketing i rynek : Journal of marketing and market studies. 2020, vol. 27, iss. 8, str. 12-20. ISSN 1231-7853. DOI: 10.33226/1231-7853.2020.8.2. [COBISS.SI-ID 42737155]

2022

9. MAŁECKA, Agnieszka, MITRĘGA, Maciej, MRÓZ-GORGOŃ, Barbara, PFAJFAR, Gregor. Adoption of collaborative consumption as sustainable social innovation : sociability and novelty seeking perspective. Journal of business research. [Print ed.]. May 2022, vol. 144, str. 163-179. ISSN 0148-2963. Repository of the University of Ljubljana – RUL , DOI: 10.1016/j.jbusres.2022.01.062. [COBISS.SI-ID 97264131]
10. PFAJFAR, Gregor, MAŁECKA, Agnieszka. Evaluating the role of Confucian virtues in Chinese negotiation strategies using a Yin Yang cultural perspective. European journal of international management. 2022, vol. 17, iss. 2/3, str. 290-323. ISSN 1751-6757. DOI: 10.1504/EJIM.2020.10025786. [COBISS.SI-ID 25586406]
11. MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Segmentation of collaborative consumption consumers : social identity theory perspective. International journal of consumer studies. Nov. 2022, vol. 46, iss. 6, str. 2445-2465. ISSN 1470-6423. Repository of the University of Ljubljana – RUL , DOI: 10.1111/ijcs.12798. [COBISS.SI-ID 100457731]
project: Co-financed by the Polish National Science Centre, grant PRELUDIUM 2016/23/N/HS4/03435 and Slovenian Research Agency (research core funding No. P5-0177)
12. PFAJFAR, Gregor, SHOHAM, Aviv, MAŁECKA, Agnieszka, ZALAZNIK, Maja. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspective. Journal of business research. [Print ed.]. Apr. 2022, vol. 143, str. 46-61. ISSN 0148-2963. Repository of the University of Ljubljana – RUL , DOI: 10.1016/j.jbusres.2022.01.051. [COBISS.SI-ID 95592963]

2023

13. VANGELI, Anastas, MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. From greenwashing to green B2B marketing : a systematic literature review. Industrial marketing management. [Print ed.]. Nov. 2023, vol. 115, str. 281-299. ISSN 0019-8501. Repository of the University of Ljubljana – RUL , DOI: 10.1016/j.indmarman.2023.10.002. [COBISS.SI-ID 168828419]
project: Financial support from the Slovenian Research Agency (research core funding No. P5-0177).

2024

14. MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Exploring the impact of ethnocentrism and cosmopolitanism on quality of life : a a study of collaborative consumption intentions. In: 15th EMAC regional conference, Lisbon, Potrtugal, 25th - 27th September 2024. [S. l.]: EMAC, 2024. 2 str. Proceedings of the European Marketing Academy. ISSN 2709-1589. https://proceedings.emac-online.org/pdfs/R2024-122680.pdf. [COBISS.SI-ID 214523139]
15. MAŁECKA, Agnieszka. Individual determinants of the propensity for collaborative consumption : doctoral dissertation. Katowice: [A. Małecka], 2024. 278 str., tabele, graf. prikazi. [COBISS.SI-ID 218980611]
16. MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Revisiting antecedents to collaborative consumption in the context of dual role consumers. Journal of consumer behaviour. May 2024, vol. 23, iss. 3, str. 1368-1388. ISSN 1472-0817. Repository of the University of Ljubljana – RUL , DOI: 10.1002/cb.2272. [COBISS.SI-ID 172335107]
project: ARIS funding No. P5-0177; SGS“Determinants of Consumer Behavior and their Influence on Typology”(project registration number SP2023/052)

2025

17. MAŁECKA, Agnieszka, PFAJFAR, Gregor. Beyond necessity : how generation Z in Poland engages with informal markets for sustainable consumption. Nauki o Finansach. 2025, vol. 30, no. 1, str. 14-23. ISSN 2080-5993. Repository of the University of Ljubljana – RUL , DOI: 10.15611/fins.2025.1.02. [COBISS.SI-ID 247924739]
18. MAŁECKA, Agnieszka, PFAJFAR, Gregor. Conceptualizing consumer resistance in global consumer culture : framework and research agenda. International marketing review. [Print ed.]. 2025, vol. 42, iss. 7, str. 1-46. ISSN 0265-1335. Repository of the University of Ljubljana – RUL , DOI: 10.1108/IMR-03-2025-0143. [COBISS.SI-ID 237142787]
project: The authors acknowledge the funding from the Slovenian Research and Innovation Agency (No. P5-0177).
19. MAŁECKA, Agnieszka, MITRĘGA, Maciej, PFAJFAR, Gregor. Demand-side perspective on the informal economy : a review and research agenda. International journal of consumer studies. 2025, vol. 49, iss. 4, article no. 70084, 44 str. ISSN 1470-6423. Repository of the University of Ljubljana – RUL , DOI: 10.1111/ijcs.70084. [COBISS.SI-ID 240610051]
project: Supported by the Slovenian Research and Innovation Agency (ARIS) (No. P5- 0177)
20. ZALAZNIK, Maja, MAŁECKA, Agnieszka, PFAJFAR, Gregor. Regenerative business models : evolution in progress? : presented at the 3rd International Conference on Advancing Sustainable Futures (ICASF 2025), Abu Dhabi, 10th - 11th December 2025. [COBISS.SI-ID 261046531]

2026

21. MAŁECKA, Agnieszka, MRÓZ-GORGOŃ, Barbara, RUSIN, Karol, MITRĘGA, Maciej, PFAJFAR, Gregor. Unlocking sustainable social innovation in operations : embracing collaborative consumption through an Environmental, Social and Governance (ESG) lens. In: CHOI, Tsan-Ming (ed.). Encyclopedia in operations management. 1st ed. [S. l.]: Elsevier, imprint Academic Press, 2026. Vol. 4, str. 300-316. Reference module in social sciences. ISBN 978-0-443-28994-1. DOI: 10.1016/B978-0-443-28993-4.00060-3. [COBISS.SI-ID 280923395]