COBISS Kooperativni online bibliografski sistem in servisi COBISS
Malcolm McDonald
Osebna bibliografija za obdobje 1994-2024
1994
1.
CHRISTOPHER, Martin, MAJARO, Simon, MCDONALD, Malcolm. Come elaborare una strategia : guida al marketing per imprenditori e dirigenti. Novara: Istituto geografico De Agostini; Milano: F. Angeli, 1994. 192 str., graf.
prikazi. Winner, Biblioteca di impresa. [COBISS.SI-ID 512073040]
2.
BROWN, Linden, MCDONALD, Malcolm. Competitive marketing strategy for Europe : developing, maintaining and defending
competitive advantage. Houndmills: Macmillan, 1994. XI, 370 str., graf. prikazi. ISBN 0-333-61351-1, ISBN
0-333-61350-3. [COBISS.SI-ID 18228829]
3.
MCDONALD, Malcolm, LEPPARD, John W. The marketing audit : translating marketing theory into practice. Oxford [etc.]: Butterworth-Heinemann, 1994, cop. 1991. VII, 268 str., graf. prikazi.
The Marketing Series. ISBN 0-7506-1706-3. [COBISS.SI-ID 3337244]
4.
MCDONALD, Malcolm, TIDEMAN, Christopher C. S. Retail marketing plans : how to prepare them, how to use them. Reprinted. Oxford (UK): Butterworth-Heinemann, 1994. XI, 338 str., graf. prikazi.
Professional development series. ISBN 0-7506-0154-X. [COBISS.SI-ID 513378690]
1995
5.
MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 3rd ed. Oxford (UK); London: Butterworth-Heinemann, 1995. XII, 485 str., graf. prikazi.
Professional development series. ISBN 0-7506-2213-X. [COBISS.SI-ID 2479900]
1996
6.
MCDONALD, Malcolm, MORRIS, Peter. The marketing plan : a pictorial guide for managers. Reprinted. Oxford: Butterworth-Heinemann, 1996. 96 str., ilustr. ISBN 0-7506-0678-9.
[COBISS.SI-ID 11907612]
1999
7.
CHEVERTON, Peter. Key account management : the route to profitable key supplier status. London: K. Page, 1999. XIII, 274 str., graf. prikazi. ISBN 0-7494-3098-2. http://www.kogan-page.co.uk, Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 5129244]
2000
8.
MCDONALD, Malcolm, ROGERS, Beth, WOODBURN, Diana. Key customers : how to manage them profitably. Oxford (UK) [etc.]: Butterworth-Heinemann, 2000. XXII, 320 str., ilustr., graf.
prikazi. The Chartered Institute of Marketing/Butterworth-Heinemman marketing series,
Professional development, Marketing. ISBN 0-7506-4615-2. http://www.bh.com/marketing, Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 5457180]
9.
CHEVERTON, Peter. Key marketing skills : a complete action kit of strategies, tools & techniques for
marketing success. London; Dover (New Hampshire): K. Page, 2000. XIV, 414 str., ilustr., graf. prikazi.
ISBN 0-7494-3355-8. [COBISS.SI-ID 5748508]
2002
10.
MCDONALD, Malcolm, KEEGAN, Warren J. Marketing plans that work. 2nd ed. Boston: Butterworth-Heinemann, cop. 2002. VIII, 254 str., ilustr. ISBN 0-7506-7307-9.
http://www.loc.gov/catdir/description/els031/2001043345.html, http://www.loc.gov/catdir/toc/els031/2001043345.html. [COBISS.SI-ID 1789143]
11.
MCDONALD, Malcolm, WILSON, Hugh. The new marketing : transforming the corporate future. Oxford [etc.]: Butterworth-Heinemann, 2002. VIII, 230 str., ilustr. ISBN 0-7506-5387-6.
[COBISS.SI-ID 13162470]
2003
12.
MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 5th ed. Oxford [etc.]: Butterworth-Heinemann, 2003. XIX, 630 str., ilustr. ISBN
0-7506-5625-5. [COBISS.SI-ID 11280694]
2004
13.
MCDONALD, Malcolm. Market segmentation : how to do it, how to profit from it. [3rd ed.]. Oxford; MA: Elsevier/Butterworth-Heinemann, 2004. xxv, 465 str., col.
ilustr. ISBN 0750659815. http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html, http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html. [COBISS.SI-ID 25430109]
2005
14.
MCDONALD, Malcolm, DUNBAR, Ian. Market segmentation : how to do it, how to profit from it. Amsterdam [etc.]: Elsevier/Butterworth-Heinemann, 2005, cop. 2004. XXV, 465 str.,
ilustr. ISBN 0-7506-5981-5. http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html, http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html. [COBISS.SI-ID 25512541]
2006
15.
MCDONALD, Malcolm, ROGERS, Beth, WOODBURN, Diana. Key customers : how to manage them profitably. Reprinted. Amsterdam [etc.]: Esevier, 2006. XXII, 320 str., ilustr., graf. prikazi.
The Chartered Institute of Marketing/Butterworth-Heinemman marketing series, Professional
development, Marketing. ISBN 0-7506-4615-2. [COBISS.SI-ID 1774295]
16.
MCDONALD, Malcolm, SMITH, Brian, WARD, Keith. Marketing due diligence : reconnecting strategy to share price. Amsterdam; Boston: Elsevier Butterworth-Heinemann, 2006. XV, 238, ilustr. ISBN 0-7506-6727-3.
[COBISS.SI-ID 1774807]
17.
MCDONALD, Malcolm, PAYNE, Adrian. Marketing plans for service businesses : a complete guide. 2nd ed. Oxford; Burlington (MA): Elsevier Butterworth-Heinemann, cop. 2006. XIV,
401 str., graf. prikazi. ISBN 0750-66746-X, ISBN 978-07506-6746-3. [COBISS.SI-ID 512635767]
2007
18.
MCDONALD, Malcolm, SMITH, Brian David, WARD, Keith. Marketing due diligence : reconnecting strategy to share price. Oxford; Burlington: Butterworth-Heinemann, cop. 2007. XV, 238 str., ilustr. ISBN
978-0-7506-8342-5, ISBN 0-7506-8342-2. [COBISS.SI-ID 20804838]
19.
MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 6th ed. Amsterdam [etc.]: Butterworth-Heinemann, 2007. XVII, 675 str., [5] f. pril.,
ilustr. ISBN 0-7506-8386-4, ISBN 978-0-7506-8386-9. [COBISS.SI-ID 26091357]
2008
20.
CHEVERTON, Peter. Key marketing skills : strategies, tools and techniques for marketing success. 2nd ed. London; Philadelphia: Kogan Page, 2008, cop. 2004. XIII, 383 str., ilustr.
ISBN 978-0-7494-4298-9. [COBISS.SI-ID 25377766]
2011
21.
DE CHERNATONY, Leslie, MCDONALD, Malcolm, WALLACE, Elaine. Creating powerful brands. 4th ed. Oxford; Burlington (MA): Butterworth-Heinemann, 2011. XXV, 483 str., ilustr.
ISBN 978-1-85617-849-5. [COBISS.SI-ID 20017126]
22.
WOODBURN, Diana, MCDONALD, Malcolm. Key account management : the definitive guide. 3rd ed. West Sussex: Wiley & Sons, 2011. XX, 476 str., tabele, graf. prikazi. ISBN
978-0-470-97415-5. [COBISS.SI-ID 179036419]
23.
WOODBURN, Diana, MCDONALD, Malcolm. Key account management : the definitive guide. Chichester: John Wiley & Sons, 2011. 1 spletni vir (1 datoteka PDF (XX, 476 str.)),
ilustr. ISBN 978-0-470-97475-9. https://ebookcentral.proquest.com/lib/uniljsi/detail.action?docID=706940. [COBISS.SI-ID 50944771]
24.
MCDONALD, Malcolm, MOUNCEY, Peter (prireditelj). Marketing accountability : a new metrics model to measure marketing effectiveness. London; Philadelphia; New Delhi: Kogan Page, 2011. VIII, 293 str., ilustr. ISBN
978-0-7494-6263-5, ISBN 0-7494-6263-9, ISBN 978-0-7494-6335-9, ISBN 0-7494-6335-X,
ISBN 978-0-7494-5386-2, ISBN 0-7494-5386-9. [COBISS.SI-ID 4668631]
25.
MCDONALD, Malcolm, WILSON, Hugh. Marketing plans : how to prepare them, how to use them. 7th ed. Chichester: J. Wiley, 2011. XVI, 573 str., ilustr. ISBN 978-0-470-66997-6.
[COBISS.SI-ID 20509926]
2013
26.
MCDONALD, Malcolm, MELDRUM, Mike. The complete marketer : 60 essential concepts for marketing excellence. 1st ed. London [etc.]: Kogan Page, 2013. XIII, 322 str., ilustr. ISBN 978-0-7494-6676-3.
[COBISS.SI-ID 21552358]
2014
27.
MCDONALD, Malcolm, MOUNCEY, Peter, MAKLAN, Stan. Marketing value metrics : a new metrics model to measure marketing effectiveness. 2nd ed. London; Philadelphia; New Delhi: Kogan Page, cop. 2014. VIII, 317 str.,
ilustr. ISBN 978-0-7494-6897-2, ISBN 978-0-7494-6898-9. [COBISS.SI-ID 23421926]
28.
MCDONALD, Malcolm, MOUNCEY, Peter, MAKLAN, Stan. Marketing value metrics : a new metrics model to measure marketing effectiveness. 2nd ed. London; Philadelphia; New Delhi: Kogan Page, cop. 2014. 1 spletni vir (1
datoteka PDF (VIII, 317 str.)), ilustr. ISBN 978-0-7494-6898-9. https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1801847. [COBISS.SI-ID 27994627]
29.
MCDONALD, Malcolm, KOLSAKER, Ailsa. MBA marketing. Basingstoke (Hampshire): Palgrave Macmillan, cop. 2014. XXIII, 517 pages, ilustr.
Palgrave MBA series. ISBN 978-1-137-30029-4, ISBN 1-137-30029-9. [COBISS.SI-ID 514072951]
2016
30.
MCDONALD, Malcolm, WILSON, Hugh. Marketing plans : how to prepare them, how to profit from them. 8th ed. Chichester: J. Wiley, 2016. XV, 624 str., ilustr. ISBN 978-1-119-21713-8.
[COBISS.SI-ID 512304707]
2017
31.
MCDONALD, Malcolm. Malcolm McDonald on marketing planning : understanding marketing plans and strategy. 2nd ed. London; New York (NY): Kogan Page, 2017, cop. 2008. X, 177 str., ilustr.
ISBN 978-0-7494-7821-6. [COBISS.SI-ID 156986115]
2018
32.
NEWMAN, Martin, MCDONALD, Malcolm. 100 practical ways to improve customer experience : achieve end-to-end customer engagement
in a multichannel world. London; New York; New Delhi: Kogan Page Limited, cop. 2018. XVII, 281 str., ilustr.
ISBN 978-0-7494-8267-1. [COBISS.SI-ID 39998979]