COBISS Kooperativni online bibliografski sistem in servisi COBISS

Malcolm McDonald

Osebna bibliografija za obdobje 1994-2024

1994

1. CHRISTOPHER, Martin, MAJARO, Simon, MCDONALD, Malcolm. Come elaborare una strategia : guida al marketing per imprenditori e dirigenti. Novara: Istituto geografico De Agostini; Milano: F. Angeli, 1994. 192 str., graf. prikazi. Winner, Biblioteca di impresa. [COBISS.SI-ID 512073040]
2. BROWN, Linden, MCDONALD, Malcolm. Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage. Houndmills: Macmillan, 1994. XI, 370 str., graf. prikazi. ISBN 0-333-61351-1, ISBN 0-333-61350-3. [COBISS.SI-ID 18228829]
3. MCDONALD, Malcolm, LEPPARD, John W. The marketing audit : translating marketing theory into practice. Oxford [etc.]: Butterworth-Heinemann, 1994, cop. 1991. VII, 268 str., graf. prikazi. The Marketing Series. ISBN 0-7506-1706-3. [COBISS.SI-ID 3337244]
4. MCDONALD, Malcolm, TIDEMAN, Christopher C. S. Retail marketing plans : how to prepare them, how to use them. Reprinted. Oxford (UK): Butterworth-Heinemann, 1994. XI, 338 str., graf. prikazi. Professional development series. ISBN 0-7506-0154-X. [COBISS.SI-ID 513378690]

1995

5. MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 3rd ed. Oxford (UK); London: Butterworth-Heinemann, 1995. XII, 485 str., graf. prikazi. Professional development series. ISBN 0-7506-2213-X. [COBISS.SI-ID 2479900]

1996

6. MCDONALD, Malcolm, MORRIS, Peter. The marketing plan : a pictorial guide for managers. Reprinted. Oxford: Butterworth-Heinemann, 1996. 96 str., ilustr. ISBN 0-7506-0678-9. [COBISS.SI-ID 11907612]

1999

7. CHEVERTON, Peter. Key account management : the route to profitable key supplier status. London: K. Page, 1999. XIII, 274 str., graf. prikazi. ISBN 0-7494-3098-2. http://www.kogan-page.co.uk, Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 5129244]

2000

8. MCDONALD, Malcolm, ROGERS, Beth, WOODBURN, Diana. Key customers : how to manage them profitably. Oxford (UK) [etc.]: Butterworth-Heinemann, 2000. XXII, 320 str., ilustr., graf. prikazi. The Chartered Institute of Marketing/Butterworth-Heinemman marketing series, Professional development, Marketing. ISBN 0-7506-4615-2. http://www.bh.com/marketing, Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 5457180]
9. CHEVERTON, Peter. Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success. London; Dover (New Hampshire): K. Page, 2000. XIV, 414 str., ilustr., graf. prikazi. ISBN 0-7494-3355-8. [COBISS.SI-ID 5748508]

2002

10. MCDONALD, Malcolm, KEEGAN, Warren J. Marketing plans that work. 2nd ed. Boston: Butterworth-Heinemann, cop. 2002. VIII, 254 str., ilustr. ISBN 0-7506-7307-9. http://www.loc.gov/catdir/description/els031/2001043345.html, http://www.loc.gov/catdir/toc/els031/2001043345.html. [COBISS.SI-ID 1789143]
11. MCDONALD, Malcolm, WILSON, Hugh. The new marketing : transforming the corporate future. Oxford [etc.]: Butterworth-Heinemann, 2002. VIII, 230 str., ilustr. ISBN 0-7506-5387-6. [COBISS.SI-ID 13162470]

2003

12. MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 5th ed. Oxford [etc.]: Butterworth-Heinemann, 2003. XIX, 630 str., ilustr. ISBN 0-7506-5625-5. [COBISS.SI-ID 11280694]

2004

13. MCDONALD, Malcolm. Market segmentation : how to do it, how to profit from it. [3rd ed.]. Oxford; MA: Elsevier/Butterworth-Heinemann, 2004. xxv, 465 str., col. ilustr. ISBN 0750659815. http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html, http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html. [COBISS.SI-ID 25430109]

2005

14. MCDONALD, Malcolm, DUNBAR, Ian. Market segmentation : how to do it, how to profit from it. Amsterdam [etc.]: Elsevier/Butterworth-Heinemann, 2005, cop. 2004. XXV, 465 str., ilustr. ISBN 0-7506-5981-5. http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html, http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html. [COBISS.SI-ID 25512541]

2006

15. MCDONALD, Malcolm, ROGERS, Beth, WOODBURN, Diana. Key customers : how to manage them profitably. Reprinted. Amsterdam [etc.]: Esevier, 2006. XXII, 320 str., ilustr., graf. prikazi. The Chartered Institute of Marketing/Butterworth-Heinemman marketing series, Professional development, Marketing. ISBN 0-7506-4615-2. [COBISS.SI-ID 1774295]
16. MCDONALD, Malcolm, SMITH, Brian, WARD, Keith. Marketing due diligence : reconnecting strategy to share price. Amsterdam; Boston: Elsevier Butterworth-Heinemann, 2006. XV, 238, ilustr. ISBN 0-7506-6727-3. [COBISS.SI-ID 1774807]
17. MCDONALD, Malcolm, PAYNE, Adrian. Marketing plans for service businesses : a complete guide. 2nd ed. Oxford; Burlington (MA): Elsevier Butterworth-Heinemann, cop. 2006. XIV, 401 str., graf. prikazi. ISBN 0750-66746-X, ISBN 978-07506-6746-3. [COBISS.SI-ID 512635767]

2007

18. MCDONALD, Malcolm, SMITH, Brian David, WARD, Keith. Marketing due diligence : reconnecting strategy to share price. Oxford; Burlington: Butterworth-Heinemann, cop. 2007. XV, 238 str., ilustr. ISBN 978-0-7506-8342-5, ISBN 0-7506-8342-2. [COBISS.SI-ID 20804838]
19. MCDONALD, Malcolm. Marketing plans : how to prepare them, how to use them. 6th ed. Amsterdam [etc.]: Butterworth-Heinemann, 2007. XVII, 675 str., [5] f. pril., ilustr. ISBN 0-7506-8386-4, ISBN 978-0-7506-8386-9. [COBISS.SI-ID 26091357]

2008

20. CHEVERTON, Peter. Key marketing skills : strategies, tools and techniques for marketing success. 2nd ed. London; Philadelphia: Kogan Page, 2008, cop. 2004. XIII, 383 str., ilustr. ISBN 978-0-7494-4298-9. [COBISS.SI-ID 25377766]

2011

21. DE CHERNATONY, Leslie, MCDONALD, Malcolm, WALLACE, Elaine. Creating powerful brands. 4th ed. Oxford; Burlington (MA): Butterworth-Heinemann, 2011. XXV, 483 str., ilustr. ISBN 978-1-85617-849-5. [COBISS.SI-ID 20017126]
22. WOODBURN, Diana, MCDONALD, Malcolm. Key account management : the definitive guide. 3rd ed. West Sussex: Wiley & Sons, 2011. XX, 476 str., tabele, graf. prikazi. ISBN 978-0-470-97415-5. [COBISS.SI-ID 179036419]
23. WOODBURN, Diana, MCDONALD, Malcolm. Key account management : the definitive guide. Chichester: John Wiley & Sons, 2011. 1 spletni vir (1 datoteka PDF (XX, 476 str.)), ilustr. ISBN 978-0-470-97475-9. https://ebookcentral.proquest.com/lib/uniljsi/detail.action?docID=706940. [COBISS.SI-ID 50944771]
24. MCDONALD, Malcolm, MOUNCEY, Peter (prireditelj). Marketing accountability : a new metrics model to measure marketing effectiveness. London; Philadelphia; New Delhi: Kogan Page, 2011. VIII, 293 str., ilustr. ISBN 978-0-7494-6263-5, ISBN 0-7494-6263-9, ISBN 978-0-7494-6335-9, ISBN 0-7494-6335-X, ISBN 978-0-7494-5386-2, ISBN 0-7494-5386-9. [COBISS.SI-ID 4668631]
25. MCDONALD, Malcolm, WILSON, Hugh. Marketing plans : how to prepare them, how to use them. 7th ed. Chichester: J. Wiley, 2011. XVI, 573 str., ilustr. ISBN 978-0-470-66997-6. [COBISS.SI-ID 20509926]

2013

26. MCDONALD, Malcolm, MELDRUM, Mike. The complete marketer : 60 essential concepts for marketing excellence. 1st ed. London [etc.]: Kogan Page, 2013. XIII, 322 str., ilustr. ISBN 978-0-7494-6676-3. [COBISS.SI-ID 21552358]

2014

27. MCDONALD, Malcolm, MOUNCEY, Peter, MAKLAN, Stan. Marketing value metrics : a new metrics model to measure marketing effectiveness. 2nd ed. London; Philadelphia; New Delhi: Kogan Page, cop. 2014. VIII, 317 str., ilustr. ISBN 978-0-7494-6897-2, ISBN 978-0-7494-6898-9. [COBISS.SI-ID 23421926]
28. MCDONALD, Malcolm, MOUNCEY, Peter, MAKLAN, Stan. Marketing value metrics : a new metrics model to measure marketing effectiveness. 2nd ed. London; Philadelphia; New Delhi: Kogan Page, cop. 2014. 1 spletni vir (1 datoteka PDF (VIII, 317 str.)), ilustr. ISBN 978-0-7494-6898-9. https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1801847. [COBISS.SI-ID 27994627]
29. MCDONALD, Malcolm, KOLSAKER, Ailsa. MBA marketing. Basingstoke (Hampshire): Palgrave Macmillan, cop. 2014. XXIII, 517 pages, ilustr. Palgrave MBA series. ISBN 978-1-137-30029-4, ISBN 1-137-30029-9. [COBISS.SI-ID 514072951]

2016

30. MCDONALD, Malcolm, WILSON, Hugh. Marketing plans : how to prepare them, how to profit from them. 8th ed. Chichester: J. Wiley, 2016. XV, 624 str., ilustr. ISBN 978-1-119-21713-8. [COBISS.SI-ID 512304707]

2017

31. MCDONALD, Malcolm. Malcolm McDonald on marketing planning : understanding marketing plans and strategy. 2nd ed. London; New York (NY): Kogan Page, 2017, cop. 2008. X, 177 str., ilustr. ISBN 978-0-7494-7821-6. [COBISS.SI-ID 156986115]

2018

32. NEWMAN, Martin, MCDONALD, Malcolm. 100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world. London; New York; New Delhi: Kogan Page Limited, cop. 2018. XVII, 281 str., ilustr. ISBN 978-0-7494-8267-1. [COBISS.SI-ID 39998979]

2024

33. MCDONALD, Malcolm, WILSON, Hugh, CHAFFEY, Dave. Marketing plans : profitable strategies in the digital age. 9th ed. Hoboken (NJ); Chichester: John Wiley & Sons, cop. 2024. XIV, 639 str., tabele, graf. prikazi. ISBN 978-1-394-17710-3. [COBISS.SI-ID 210101251]