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Michael John Baker
Personal bibliography for the period 1990-2016
1990
1.
BAKER, Michael John. MacMillan dictionary of marketing and advertising. 2nd ed. London; Basingstoke: Macmillan, 1990. VIII, 271 str. ISBN 0-333-51605-2.
[COBISS.SI-ID 32155136]
1991
2.
BAKER, Michael John (editor). Perspectives on Marketing Management. Vol. 1, 1991. Chichester [etc.]: John Wiley & Sons, 1991. XV, 287 str., ilustr. Perspectives on
Marketing Management, vol. 1. ISSN 1051-1806. [COBISS.SI-ID 177534723]
3.
BAKER, Michael John. Research for marketing. Basingstoke; London: Macmillan Education, 1991. XV, 330 str., ilustr. ISBN 0-333-47020-6,
ISBN 0-333-47021-4. [COBISS.SI-ID 20043750]
1994
4.
BAKER, Michael John (editor). The marketing book. 3rd ed. Oxford [etc.]: Butterworth-Heinemann, 1994. XLII, 740 str., ilustr. The
marketing series. ISBN 0-7506-2022-6. [COBISS.SI-ID 20044518]
1995
5.
BAKER, Michael John (editor). Companion encyclopedia of marketing. London; New York: Routledge, 1995. XXXIII, 1061 str. Routledge reference. ISBN 0-415-09395-3.
[COBISS.SI-ID 8442086]
6.
BAKER, Michael John (editor). Marketing : theory and practice. 3rd ed. London: Macmillan, 1995. XI, 442 str., ilustr. Macmillan business. ISBN
0-333-64181-7. http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=808667&custom_att_2=simple_viewer. [COBISS.SI-ID 513356930]
7.
BAKER, Michael John (editor). The marketing book. 3. ed., reprinted. Oxford: Butterworth-Heinemann, 1995. XLIII, 740 str., ilustr.
The CIM marketing series. ISBN 0-7506-2022-6. [COBISS.SI-ID 513357442]
1996
8.
BAKER, Michael John. Marketing : an introductory text. 6th ed. Houndmills [etc.]: Macmillan Business, 1996. XVII, 577 str., ilustr. ISBN
0-333-66322-5. [COBISS.SI-ID 513360258]
1998
9.
BAKER, Michael John, HART, Susan J. Product strategy and management. Englewood Cliffs (NJ): Prentice Hall, 1998. IX, 507 str., ilustr. ISBN 0-13-065368-3.
[COBISS.SI-ID 309975]
2000
10.
BAKER, Michael John. Marketing strategy and management. 3rd ed. Houndmills; Basingstoke; London: Macmillan Business, 2000. XXVI, 542 str.,
graf. prikazi. ISBN 0-333-74855-7, ISBN 0-333-74856-5. Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 4657436]
11.
BAKER, Michael John (editor). Marketing theory : a student text. London [etc.]: Business Press: Thomson Learning, 2000. VI, 314 str., graf. prikazi.
ISBN 1-86152-593-1. Digitalna knjižnica Univerze v Mariboru – DKUM. [COBISS.SI-ID 20106845]
2007
12.
BAKER, Michael John, HART, Susan J. Product strategy and management. 2nd ed. Harlow [etc.]: Prentice Hall, 2007. XVIII, 541 str., ilustr. ISBN 978-0-273-69450-2.
[COBISS.SI-ID 11858972]
2008
13.
BAKER, Michael John (editor), HART, Susan J. (editor). The marketing book. 6th ed. Amsterdam [etc.]: Butterworth-Heinemann, cop. 2008. XXXVIII, 644 str., ilustr.
ISBN 978-0-7506-8566-5. [COBISS.SI-ID 29309277]