PhD Bruno Završnik [11974]

1. ZAVRŠNIK, Bruno, ZUPANČIČ, Vinko. Sodelovanje med marketingom in R&R pri razvoju in uvajanju novih izdelkov. Akademija MM : slovenska znanstvena revija za trženje. marec 1998, let. 2, št. 2, str. 61-65. ISSN 1408-1652. Digitalna knjižnica Univerze v Mariboru – DKUM, Digitalna knjižnica Slovenije - dLib.si. [COBISS.SI-ID 3875356]

2. ZAVRŠNIK, Bruno. Sodelovanje med marketingom in R&R pri inovacijskih projektih = Cooperation between marketing and R&R by innovative projects. Naše gospodarstvo : revija za aktualna gospodarska vprašanja. [Tiskana izd.]. 1997, 43, št. 1/2, str. 190-196. ISSN 0547-3101. [COBISS.SI-ID 3301148]

3. ZAVRŠNIK, Bruno. Vloga in pomen marketinga v kriznem vodenju. Tekstilec : glasilo slovenskih tekstilcev. [Tiskana izd.]. 36 (1993), 2 ; str. 56-63. ISSN 0351-3386. [COBISS.SI-ID 4584196]

4. ZAVRŠNIK, Bruno. Pomen novih izdelkov za podjetje. Tekstilec : glasilo slovenskih tekstilcev. [Tiskana izd.]. 36 (1993), 4-5, str. 161-167. ISSN 0351-3386. [COBISS.SI-ID 4819716]

5. ZAVRŠNIK, Bruno. The importance of selection and evaluation of the supplier in purchasing management. Management : journal of contemporary management issues. 1998, 3, št. 2, str. 59-74. ISSN 1331-0194. [COBISS.SI-ID 4492572]

6. ZAVRŠNIK, Bruno. Neukrepanje je največja napaka : case study: mismanagement v celjskem EMU. Manager : revija za podjetne. 5 (1994), 6 ; str. 48-51. ISSN 0353-8079. [COBISS.SI-ID 6256644]

7. ZAVRŠNIK, Bruno. Krizni menedžment i marketing. Računovodstvo i financije : časopis za pitanja knjigovodstva, obračuna, poslovnih informacija, financija, planiranja, analize, kontrole i revizije. 40 (1994), 4 ; str. 35-44. ISSN 0350-4506. [COBISS.SI-ID 6005764]

8. ZAVRŠNIK, Bruno. Co-operation of marketing and R&TD departments as a precondition for their joint design of technology. In: BRANDT, Dietrich (ed.). Automated systems based on human skill : joint design of technology and organisation : preprints of the 6th IFAC Symposium, Kranjska gora, Slovenia, September 17-19, 1997. 6th IFAC Symposium, Kranjska Gora, Slovenia, September 17-19, 1997. Aachen: University of Technology, Department of Informatics in Mechanical Engineering; Ljubljana: J. Stefan Institute, 1997. Str. 99-102. [COBISS.SI-ID 3470876]

9. ZAVRŠNIK, Bruno. Environment and marketing oriented new product development process. In: VEZJAK, Marjan (ed.), STUHLER, Elmar A. (ed.), MULEJ, Matjaž (ed.). Environmental problem solving - from cases and experiments to concepts, knowledge, tools and motivation : proceedings of the 12th International Conference on Case Method Research and Case Method Application : [Maribor, Slovenia, November 12-15, 1995]. München; Mering: Hampp, 1997. Str. 296-298. Research on cases and theories. ISBN 3-87988-259-2. ISSN 0940-2829. [COBISS.SI-ID 3615516]

10. ZAVRŠNIK, Bruno. How important is integration between marketing and R&D within innovation projects compared to a clear and inovative vision?. In: REBERNIK, Miroslav (ed.), MULEJ, Matjaž (ed.). STIQE '96 : proceedings of the 3rd International Conference on Linking Systems Thinking, Innovation, Quality and Entrepreneurship, Maribor, Slovenia, December 8 - 12, 1996. Maribor: Faculty of Business Economics, 1996. Str. 321-332. ISBN 86-80085-65-0. [COBISS.SI-ID 3008028]