dr. Boris Snoj [03751]

1. SNOJ, Boris. The profiles of importance of service quality components in health spas. Der Markt : Zeitschrift für Absatzwirtschaft und Marketing. 34 (1995), 2 ; str. 95-104. ISSN 0025-3863. [COBISS.SI-ID 8008708]

2. SNOJ, Boris. Measurement of the services quality from the customers perspective. Systems research : the official journal of the International Federation for Systems Research. 11 (1994), 1 ; str. 155-165. ISSN 0731-7239. [COBISS.SI-ID 6106628]

1.06 Objavljeni znanstveni prispevek na konferenci (vabljeno predavanje)

3. GABRIJAN, Vladimir, MUMEL, Damijan, SNOJ, Boris, IRŠIČ, Matjaž. The positive link between societal marketing concept and natural environment conservation - reality or fiction?. V: REBERNIK, Miroslav (ur.), MULEJ, Matjaž (ur.). STIQE '96 : proceedings of the 3rd International Conference on Linking Systems Thinking, Innovation, Quality and Entrepreneurship, Maribor, Slovenia, December 8 - 12, 1996. Maribor: Faculty of Business Economics, 1996. Str. 61-72. ISBN 86-80085-65-0. [COBISS.SI-ID 2995484]

4. SNOJ, Boris, GABRIJAN, Vladimir, IRŠIČ, Matjaž, MUMEL, Damijan, OVIN, Rasto. Some aspects of privatization and FDI in Slovenia. V: The effect of privatization and foreign direct investment on the marketing of enterprises in Central and Eastern Europe. Birmingham: Aston University, 1995. Str. 1-21 (loč. pag.). [COBISS.SI-ID 7227908]

1.08 Objavljeni znanstveni prispevek na konferenci

5. SNOJ, Boris, MUMEL, Damijan. Does the degree of competitiveness in external environment of organisations influences their use of internal marketing activities?. V: Marketing for an expanding Europe : proceedings of the 25th Annual Conference of the European Marketing Academy, Budapest - Hungary, May 14-17, 1996. Budapest: University of Economic Sciences, 1996. Str. 2095-2104. ISBN 963-503-100-9, ISBN 963-503-102-5. [COBISS.SI-ID 2752796]

6. SNOJ, Boris, BALAŽIČ, Anton, NOVAK, Božidar. Mutual impacts of systems thinking, care for environmental quality and entrepreneurship - the case of CEGOR public opinion survey in Maribor, Slovenia. V: REBERNIK, Miroslav (ur.), MULEJ, Matjaž (ur.). STIQE '96 : proceedings of the 3rd International Conference on Linking Systems Thinking, Innovation, Quality and Entrepreneurship, Maribor, Slovenia, December 8 - 12, 1996. Maribor: Faculty of Business Economics, 1996. Str. 251-266. ISBN 86-80085-65-0. [COBISS.SI-ID 3007260]

1.09 Objavljeni strokovni prispevek na konferenci

7. SNOJ, Boris. Kakovost v marketingu. V: Kakovost u trženju : II. tematska skupina - osiguranje kvalitete. Ljubljana: Biro Q, Svetovanje na področju kakovosti proizvodov in storitev, 1995. Str. 1-10 (loč. pag.). [COBISS.SI-ID 4752900]

MONOGRAFIJE IN DRUGA ZAKLJUČENA DELA

2.03 Univerzitetni, visokošolski ali višješolski učbenik z recenzijo

8. GABRIJAN, Vladimir, SNOJ, Boris. Trženje. Splošno veljavne osnove. [Ponatis]. Maribor: Ekonomsko-poslovna fakulteta, 1994. X, 293 str., ilustr. ISBN 86-80085-17-0. [COBISS.SI-ID 34200833]

2.12 Končno poročilo o rezultatih raziskav

9. FAHY, John, SNOJ, Boris, MUMEL, Damijan, GABRIJAN, Vladimir, IRŠIČ, Matjaž. The effect of privatisation and foreign direct investment on the marketing of enterprises in Slovenia. V: The effect of privatisation and foreign direct investment on the marketing of enterprises in Central and Eastern Europe : ACE Project No. 94-0766-R : final report. [Birmingham: Aston University, 1997]. Str. 199-237, part 6. [COBISS.SI-ID 3312412]

2.13 Elaborat, predštudija, študija

10. HOOLEY, Graham, SNOJ, Boris, GABRIJAN, Vladimir, MUMEL, Damijan, IRŠIČ, Matjaž. The effect of privatisation and FDI on the marketing of enterprises in Central and Eastern Europe : ACE 1994 Interim Report : contract number 94-0766-R. [Birmingham: Aston University, 1996]. 1 zv. (loč. pag.), tabele. [COBISS.SI-ID 2772252]

2.25 Druge monografije in druga zaključena dela

11. SNOJ, Boris, GABRIJAN, Vladimir. Vybrannye temy iz marketinga : (tezicy) : Maribor, fevral' 1993. Lugano; Paradiso: Mabetex, Project Engineering; Maribor: ĘPF, 1993. 12 f. [COBISS.SI-ID 4535300]